Delivering Strategic Marketing Excellence and Scalable Growth Since 2013
With over 9.5 years of expertise in performance marketing and lead generation, I specialize in bridging the gap between business objectives and performance reality. Having managed multi-platform campaigns for global brands, I bring data-driven decision-making and technical precision to every growth strategy across the UAE and international markets.
How it works
Proven Performance Strategy
I bridge business objectives with performance reality through a technical, data-first approach. My process ensures that every marketing dirham spent translates into qualified leads and measurable growth.
Full-Funnel Demand Generation
Designing acquisition strategies from awareness (TOFU) to conversion (BOFU), utilizing advanced audience segmentation and retargeting. This approach recently delivered over 5.5K social media impressions for premium clients.
Conversion-Focused Paid Media
Expert execution across Google Ads, Meta, and LinkedIn with continuous budget and bid optimization. I specialize in achieving high-intent reach, such as driving 2.5K+ clicks and reducing CPL under to a minimum
FAQ
Frequently Asked Questions
What specific platforms do you specialize in for performance marketing?
I specialize in high-intent platforms including Google Ads (Search, Display, Shopping, and PMax), Meta Ads (Facebook & Instagram), LinkedIn Campaign Manager, and Reddit Ads
How do you ensure the leads generated are high quality?
I implement advanced audience segmentation and lead scoring models to align Marketing Qualified Leads (MQLs) with your sales targets. This process recently resulted in a 35% improvement in lead qualification for fintech clients.
What is your approach to ROI and budget management?
I bring a data-driven approach to budget and bid optimization, focusing on measurable ROI improvements rather than vanity metrics. My track record includes managing 2.3L budgets and delivering an average of 20% ROI improvement across diverse portfolios.
How long does it take to see results from SEO and Local Search?
While SEO is a long-term growth strategy, I focus on “Performance SEO” and Google Business Profile (GBP) optimization to drive high-intent enquiries quickly. For example, I recently delivered 5.5K+ social media impressions and increased message engagement for a premium UAE-based client.
How do you ensure the leads generated are high quality?
I implement advanced audience segmentation and lead scoring models to align Marketing Qualified Leads (MQLs) with your sales targets. This process recently resulted in a 35% improvement in lead qualification for fintech clients.
Do you help with technical setup like tracking and analytics?
Yes. I ensure 100% data integrity by managing GA4 and Google Tag Manager (GTM) setups, including enhanced conversions and UTM governance. I also have a background in software engineering, allowing me to bridge the gap between marketing strategy and technical execution.